Digital marketing strategy is the plan of actions to achieve desired goals using different digital marketing channels. In the ocean of data if you wish to be a Captain Jack Sparrow, you want to have an amazing plan in place about which no one knows. We will execute the plan so meticulously that customer won’t even realise they are being targeted. Customers will feel excited and attached to your products and services and that’s where you win in the market.

How DigiProton can help you to build comprehensive digital marketing strategy

Define your audience

Building buyer persona is the most important aspect of digital marketing strategy. We will research a mixture of customers, prospects, and people outside your contacts database whose interests align with your product and services to define exact target audience. We need to kinds of information to define target audience.

Quantitative

Location
Age
Occupation
Income

Qualitative

Interests
Challenges
Priorities
Social index

Identify your goals, timeline and budget

Setting up a very realistic goal, providing sufficient time and fund is essential to get results in digital marketing. We will help you to quantify it such as 25% increase in online revenue, reach 1 million people through campaigning in three months with 5000 dollars.

Select digital marketing tools you’ll need to win

Setting up a very realistic goal, providing sufficient time and fund is essential to get results in digital marketing. We will help you to quantify it such as 25% increase in online revenue, reach 1 million people through campaigning in three months with 5000 dollars.

Evaluate your existing digital marketing channels and assets

Very often we have a lot of tools in our door step but we don’t recognize them. We have to figure out what are the kinds of online Medias you own such as Social Media Pages, Blogs, and Websites or have earned currently other bloggers write about you; your website link is being mentioned in other websites. Find out how much you are investing in Google AdWords, PPC, Link Building, Referral

Find the gaps

Gathering data and likes in Facebook is the easiest task now days. The difficult one is making decision based on actual useful information. Figure out effective your each channel is? What is the ROI? How much time it is consuming? What are the better alternatives available in cheaper price and consume less time.

Bring it all together

You have all figured it out, now we need to make a solid blueprint to start. Set milestones to achieve your goals. For an example let’s launch new landing pages specific to niche product on Jan, start writing blogs on Feb, it’s time to reach out to masses through email marketing and paid Medias in March. You have to be really patience for it to get best results.